The menu design however, is another world (top, above is Virgin Atlantic's best). Like old fashioned airline posters, they always shout sophistication, class and cool. It says, 'look at me! Hark, at the whimsical and delightful morsels within!' Even though it is essentially for show, as the offer is always the same as that documentary, Airplane: steak or fish (actually more likely chicken as it keeps it's squishy juices on reheating. Mmn). Or if you fancy getting fed first; veggie, vegan, lacto-surprise, wheat-free, gluten-free, fun-free, low-fun and so on. The menu, is at best, some fancy pomp, politely handed out for the sheer sake of tradition and polite distraction. But why not? Anything to take our minds off the fact we're flying. Like a massive painted bird or a welly at a wanging contest...
Don't forget I can't speak for those who lounge in first class, where the grub is certainly sweeter. Even so, the champagne's awash before take-off, so I think after that, anything would taste good.
Of course the best menu design is that of yesteryear. Full of promise, laden with quaint Enid Blyton sounding dishes, they have some hilarious turns of phrase: a 'hard' roll! At least it's honest. A chicken pie 'mainliner.' What! And who is Charlotte Colville? But, they make you sit up a little straighter just looking at them, right? Take a look below. I defy you not to want to precede everything in life with a fancy carte du jour. Even your daily to-do list...*
And yes, that little boy is definitely talking to his bread roll. Must be the bends.
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